Are you thinking about how to name the company? Below we will tell you how to come up with a beautiful company name. Let us discuss their types: anthroponym (name or surname at the base of the brand name), assonance, alliteration, abbreviation, metaphor, association, a method of connection, truncation (a method involving the use of a word not associated with the product).

Generating names

• Anthroponym
  Anthroponym is a name or the whole of names. It is the case when the firm receives the name of the owner or owner’s relatives. You have to be careful, in this case, it will be difficult to stand out against competitors, and it’s not easy to register. Surely, every city in Ukraine has a store Aleksandr, a shopping center Volodymyr and a cafe At Olga’s. Anthroponym fits well when creating a personal brand. It’s better to use the Latin alphabet, but you need to see first who the target audience is. Let’s recall examples: Victoria’s Secret, Louis Vuitton, Mary Kay, Bic.
  The best method is when the surname lies in the basis of naming. It is unique and suitable not only for a personal brand but also for a store network, clothes collection etc.. The surname lies at the base of the world-famous brands: Gucci, Philips, Hermes, Cinzano, Porshe. Perhaps your surname will become a global brand!



• Latin
  We’re searching for beautiful latin words according to their meaning. We are looking for names in Latin and in the languages that originated from it. You can also find innovative and brand new names. For example, if the product character is open and friendly, the company can be called Soprus (friendship in Estonian), Unity (unity, friendship), Vinur (a friend in Icelandic).
• Abbreviation
  Creatively different company names are created using the abbreviation. It is a method of word reduction when the initials in the name create a new word. MADEU — Most Ambitious Design Event in Ukraine. NASA — National Aeronautics and Space Administration.



• Metaphor
  A great way to get great names is to use a metaphor.
  It is a figurative comparison of things, association, the representation of one through the image of the other. In branding, the metaphor translates the narrative into a figurative domain of understanding. It provides direction for the brand verbal identity and visual communications. For example, the insurance company services are compared to an umbrella. Powerful, large companies can be compared to a cruiser. Having such images, you can come up with beautiful names. The main thing is that the consumer should understand the metaphor, at least on a subconscious level.
• Connection method
  Joining two or more parts of a word. Combining existing words can create brand new works They are called neologisms. In the end, we get a new word. Laba, Milka, Adidas, Lego. You can connect beautiful foreign words close to the product and get the name of the company.
• Alliteration
  Alliteration is a method where identical consonants are repeated. Many well-known brands have creative names created by alliteration. Alliteration formed the basis of the brands Coca-Cola, KitKat, M&M’s.
• Assonance
  Assonance is a method when identical vowels are repeated. Assonance is a consonance. Assonance helps create an easy-to-pronounce word. Example: coloro.
• Metonymy
  Metonymy is naming from one class, transferred to a related class [OA1]. It will give an interesting name for the company. From the particular to the general works great, and vice versa. Examples: Evening Bells, Planeta Kino, and the shopping mall Empire of Style are, probably, in every city.



• Words not related to the product
  Beautiful names for the company can be obtained using words that are not directly related to the product. Generating naming is possible with the help of words that you like, and that are close to you. You can use the name of a mountain or a river that is near the place you live or use your favorite hero, as Starbucks did. The founder of the coffee house really liked the Moby Dick novel and its main character Starbeck. Starbeck was crazy about coffee. So the name of the company appeared, which is now known all over the world.
• Truncation method
  It’s a way to get the brand name by truncating syllables, letters or cutting out the necessary syllables in a word. This method gives a lot of options and provides uniqueness. Creation of the famous Japanese brand name, Konica, was obtained by merging the truncated name of Konishuroku (camera brand) and the word camera. The world-known pharmaceutical company Pfizer ordered development of naming in the agency and received Latin names — 40 options. The company chose Viagra. The word Viagra consists of the first syllable of the word vitality (life force) and the truncated word Niagara (waterfall). Thus, the word Viagra means a vital force, powerful as a waterfall.

How to come up with a product name and not look strange?

Whatever method you choose-

• literary devices (anthroponym, assonance, alliteration);
• surname, or name in the base;
• method of truncation or connection.

remember naming is an extremely important step in creating a brand! Any idea that comes to your mind has the right to life. Create multiple name options. Don’t forget the testing phase before releasing the name to the market. A question may pop up in your mind: how to choose the company name, what criteria to use?

Naming brands — criteria and requirements for the name development

• Conciseness.
  Short company names in 2-3 syllables are remembered better than long ones. If you have a long word, you can, as an option, apply the truncation method. Save the energy of people who will pronounce it. If the company has a name of more than 4 syllables, it will be reflexively cut at the first opportunity.



Euphony.
The names are positively perceived if they don’t contain complex alphabetic and sound combinations.
Uniqueness.
If the name is not unique, it is difficult to achieve recognition and identity. The brand will be confused with others.
The ability to register.
It is a very important criterion. If the word you invented cannot be registered, you’ll be sorry for the work done and the time spent. The consumer can love your naming but if it cannot be patented, it doesn’t make any sense. Test the invented names in google and Yandex. You can get unexpected results.
High level of memorability.
Some words are well-remembered by ear, and others are remembered worse. It is important that the name is memorized easily. Test each option! Let the potential audience help you in this. You should choose the option that is memorable.
The absence of negative emotions.
Try to create the names that cause positive emotions. They should aspire listeners to feel positivity, warmth, good mood, inspiration when the name is pronounced. In this case, the company has high chances to get trust. An example of an unfortunate name: ticket offices “Ada” (literally means “of hell”) , Glukobay pills.
Domain name.
The development of a name implies the ability to register a domain. It’s great when the domain is in the international zone .com. The international domain zone is especially needed when you work on the international market. If you work on the domestic one, local domain zones are OK. You can have thematic domains, as linnikov.agency. Nowadays, every company must be presented on the Internet.
Appropriate to the price segment.
Have you ever encountered cases when the brand from the economical price segment was called pompously? For example, a shopping market with vegetables, fruits with the name Fruit Boutique. Developing a name is not an easy process. Try to create such a company name so that your company, price segment, and name were in harmony. The audience will feel it if you are dishonest.

You still don’t know how to come up with a name? As an option, contact a specialist. They will analyze the market, determine who your consumer is, and will choose the best way to create a naming, and check the protectability. They’ll provide options for how to name the company. You only will have to choose the naming, and your company is ready for the next step in branding. The next stage after the name creation is a generation of the tag-line, text style, but you’ll get to know about this in the next article.