Logo design brief

How well do you know your
product and customers?

Your answers will help us to better understand the business, essence of the task, and more accurately evaluate the timeline and cost of the project.

How would you want us to call you?

How can we contact you?

What is your phone number?

What stages of branding can we be useful at?

What will we work with: product or company?
What is its name? Your site

What are you proud of in your company?

What are you proud of in your product?

Plans and objectives of the company? Not financial plans like «we want to earn a billion», but the social responsibility of the manufacturer or the reason for creating a business.

What is the nature and lifestyle of your product consumer?

What other audiences interact with your company and product, besides end-buyer?

Why do people buy products in your category? For example, cosmetic products can be bought due to different reasons: hide fatigue, prolong youth, take care of future health, attract people.

What do you promise to people who use products of other categories solving the same problems? For example, when they choose a train instead of a plane.

What prevents people from buying your product for the first time or repeatedly?

How do you convince customers that your product is better than counterparts?

What words do people use to recommend the product or company to friends or in social networks?

Who are your competitors and what do they promise the audience?

What are the foreign counterparts, and what is good and bad in them?

If you compare it to a person, what is the nature or character of your product or company?

Language versions (Cyrillic, Latin). Specify a name for each version.

In your opinion, what logo character and style is preferable for creating an image you want for your brand?

In your opinion, what type of logo is preferable for creating an image you want for your brand? (text logo, icon logo, combined, ligature, calligraphy, etc.)

Which colors do you prefer for creating an image you want for your brand?

Give examples of the logo and style of other brands that you consider successful in terms of creating a desired image for the brand and explain why.

Give examples of the logo and style of other brands that you consider NOT successful in terms of creating a desired image for the brand and explain why.

Limitations that must be considered: existing brand manual, results of marketing research, name, logo or other.