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Packaging design brief

How well do you know your
product and customers?

Your answers will help us to better understand the business, essence of the task, and more accurately evaluate the timeline and cost of the project.

How would you want us to call you?

How can we contact you?

What is your phone number?

What stages of branding can we be useful at?

What will we work with? Is it launched for the first time?
What is its name? Your site

What should we read about the aspects of your product and market trends?

What are you proud of in your company?

What are you proud of in your product?

Plans and objectives of the company? Not financial plans like "we want to earn a billion," but the social responsibility of the manufacturer or the reason for creating a business.

What is the nature and lifestyle of your product consumer?

What is the price positioning in your product category?

What do you want to achieve by developing a package design?

What is the main idea the design needs to communicate?

Packaging format. Material for manufacturing.

Do you need to develop a packaging form?

Number of SKUs in the product line

Limitations that must be considered: existing brand manual, results of marketing research, name, logo or other.