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Magazine brief

How well do you know your
product and customers?

Your answers will help us to better understand the business, essence of the task, and more accurately evaluate the timeline and cost of the project.

How would you want us to call you?

How can we contact you?

What is your phone number?

What stages of creating a magazine can we be useful at?

What will we work with?
What is its name? Your site

Is the magazine published for the first time or have there already been issues? If so, tell the story of your publication.

Do we need to create a new design concept for your publication?

Plans and objectives of the company? Not financial plans like «we want to earn a billion», but the social responsibility of the publisher or the reason for creating a magazine.

What are your wishes for the style of the new publication?

What is the nature and lifestyle of your product consumer?

Why do people buy your magazine? For example, cosmetic products can be bought due to different reasons: hide fatigue, prolong youth, take care of future health, attract people.

What is the direction of your publication? What topics do you mainly cover?

What prevents people from buying your product for the first time or repeatedly?

What words do people use to recommend the magazine to friends or in social networks?

What is the one word people use to recommend your product or company?

What are the foreign counterparts, and what is good and bad in them?

If you compare it to a person, what is the nature or character of your magazine?

Where do people find out about your magazine?

What size and format do you plan?

Number of pages?

Do you provide a publication plan?

Do you provide text and photo content?

Do you plan to have advertising blocks? Will they be provided by the customer ordering the ad or do we design it? If we do it, how many ad blocks should we approximately create?

Limitations that must be considered: existing brand manual, results of marketing research, name, logo or other.