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Burj Boutique

Goal

Branding for the tallest hotel in the world, Burj Boutique, located on the 112th floor of the Burj Khalifa Tower in Dubai.

Indigo Design Award 2020

Gold in branding category.

  • Strategy
  • Design
  • Communication
  • 3D Visualization
  • Interior Design
Core target audience
  • Solo travelers, couples, 33-45 years old
  • People with an active lifestyle
  • They travel and collect experiences
  • Independent and ambitious
  • They appreciate comfort and exclusivity
  • They love to be first
Target audience
  • Corporate guests
  • Young ambitious people, 30-45 years old
  • TOP management, company owners
  • They organize away conferences, seminars
  • They value their reputation
  • They value the quality and uniqueness of services
Brand character
  • Ambitious
  • Exciting
  • Independent
  • Technological
  • Stylish
Brand values
  • Always be first
  • Exclusivity (Instagram place)
  • Exceptionable quality
  • Elegance
  • Comfort
Brand essence
  • The tallest hotel in the world. An ambitious hotel in Burj Khalifa.

Metaphor — Streak of light

Brand positioning

The tallest hotel in the world, giving guests the feeling of their uniqueness like a streak of light under different conditions gives a unique character.

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The logo is a symphony of dots that, when combined, form the silhouette of the Burj Khalifa tower. They symbolize an ambitious and modern personality
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The corporate pattern consists of circles of different shades, which symbolize the diversity of human conditions. The pattern reflects the versatility and uniqueness of a person. The circle is divided in half that symbolizes the different sides of a personality and its conditions.
Corporate identity elements
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