Now, craft is in trend. The coffee market is growing and will continue to grow.
A 25-35-year-old man
He welcomes the unusual and new
Coffee as a way of self-expression
In the packaging production, we use craft paper
Idea search for the packaging
We want to render the brand positioning through the packaging: coffee as the way of self-expression.
The art director and designer decide to use an image of the core target audience representative as the basis of the label.
OK, continue with the packaging and try to redesign the logo.
Packaging from the designer
OK. we’re showing it to the client.
Great, but we’re not sure about the logo. Can you show us how it looks with our current logo?
Designer offered to create a new logo, more suitable within the style
Make a new text logo.
Showing the client a new packaging option with a new logo and style adaptation