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Street Board

Goal

To develop a brand network for a poster stand provider

Product

The poster stand is an outdoor advertising and information carrier

  • Strategy
  • Naming
  • Design
  • Communication
Market and trends
  • The growth of the entertainment market in metropolise
  • Improvement of the outdoor advertising efficiency
  • Development of interactive technologies
Core target audience
  • Producers, managers, event and concert planners
  • Age of 35-45 years
  • Punchy, calculating, focused on the result
  • They can’t live without action
Target audience
  • Employees of production centers and advertising agencies
  • Age of 25-45 years
  • They use proved methods and promotion channels
  • They are supported by market experience
Brand essence

The territory of city
events coverage

Mission

To make the citizens’ life
rich and interesting

Values
  • Scale
  • Democratic character
  • Unique character
  • Efficiency
  • Improvement
  • Experience and specialty
Character and style
  • Dynamic
  • Uniting
  • Modern
  • Urban

Brand metaphor is city pulse

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Naming

Street Board

Tag-line

Information pulse of the city

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Communication

The work is created within the framework of the training practice at the Higher School of Branding