fbpx
img

Все свои (No strangers here)

Goal

To develop a federal brand of vegetables and fruit in a limited range of products

  • Strategy
  • Naming
  • Design
  • Communication
Market research showed

The growth of vegetables and fruit consumption in relation to the medical standard

  • img

    Potato -25%

  • img

    Vegetables +10%

  • img

    Fruit +50%

  • Norm

There is also a trend in healthy eating and orientation to the consumption of local vegetables and fruit. Our possibilities allow: to launch a wide range of products; to introduce a system for selecting, cleaning, and packing fruit and vegetables.

Core target audience
  • A 21-30-year-old woman
  • She estimates products by the appearance, smell, feel
  • A passionate urban dweller looking after her health
  • She spares time; dynamic
Target audience
  • A 25-45-year-old woman
  • She values quality and authenticity
  • She looks after the health of her family, likes to cook
  • Progressive and open to the new things
Competitors

Local competitors offer a limited range. The imported product is much more expensive and no name. There is no branding and promotion

Brand values
  • Standard
  • Taste
  • Relation
  • Hospitability
Brand essence

Selection system for fruit and vegetables

Positioning

Expert company whom enthusiastic city dwellers trust with the choice of convenient, tasty, native vegetables and fruit

Mission

To make the consumption of delicious domestic fruit and vegetables affordable and convenient

Brand character
  • Role-model
  • Honest
  • Appetizing
  • Social
  • Modern
Future vision

The largest market player of quality fruit and vegetables in the domestic market

Brand metaphor is casting

img

Naming

Все свои (No strangers here)

Tag-line

Choose with taste

Packaging
img
Communication

The work is created within the framework of the training practice at the Higher School of Branding