There is a lot of work behind a strong brand
Iguana
The design is not just what it looks like and feels like. The design is how it works
Steve Jobs
Branding is a tool for the successful sale of services and products with a good profit margin.
01
The customer will notice you and differentiate among competitors
02
A consumer is willing to pay
for value and emotion
03
When a brand is recognized, there is a return and decrease in investment spent on promotion and advertising
04
When a product meets the needs of consumers, the brand builds long-term relationships with customers. It will attract consumers, motivate employees and create a company reputation
05
Proper brand management and investment will give multiple returns increasing the value of your brand
06
Only by creating a strong brand, you will be able to fulfill yourself. It is the identification and manifestation of all the strengths of a person that stands behind a strong brand
We see the brand with the eyes of the owner and from the perspective of investment return and growth
01
Meeting with a client
We hear out the business idea of our client. We learn the objectives and tasks set for us, and prepare a proposal with the terms of cooperation for the client. Then we sign a contract. The client makes an advance payment, and we start our work. We provide a personal project manager, and form a team for your project.
02
Carrying out the research
We dive deep into the client’s business, and conduct interviews. The research of a product/service, market, trends, target audience, competitors is carried out. CJM (a tool for revealing the contact points with a product) is created. The mood-boards of the target audience are put together. Who is a customer? What surrounds him/her? What is the customer used to seeing? We create and build the brand specifically for the customer.
03
Discussing
the results of research with you.
04
Understanding
The research results lead us to the brand platform, positioning, and metaphor. This stage gives the client an understanding why he or she should use the services of the company or buy the product.
We prepare the description of values given to the customer by the producer, and create images which are clear to the audience and are based on the metaphor.
05
Putting mood-boards together
We compose the mood-boards on style and target audience, and agree upon the direction with the client.
06
Creating
verbal identity: naming, by-line, tag-line, text style.
07
Building
a unique graphic concept for communication design. A logo, color and font palette, style elements, photographic style.
08
Designing
communication brand strategies for the consumer. It can be: packaging, advertising, website, application, interior, exterior, navigation. Everything that Customer Journey Map includes.
09
Introducing a new style
You can order a creation of your brand from scratch and re-branding as well. To evaluate the price, please, fill in the brief
Fill in the brief