Challenge
The challenge was to develop a national brand of vegetables and fruit that would resonate with the growing trend of healthy eating and the preference for local produce. The brand needed to offer a limited but high-quality range of products, while establishing trust and a strong connection with consumers who value authenticity, convenience, and taste.
Strategy
We positioned One all of as a trusted expert in the selection, cleaning, and packaging of local vegetables and fruit. The brand's essence — "No strangers here" — was a key element in building a strong emotional connection with consumers. The target audience, dynamic and health-conscious women aged 24-35, was central to our approach, as they prioritize quality, convenience, and the health of their families. The branding was designed to reflect the values of standard, taste, and hospitality, ensuring that One all of stood out among competitors by offering a well-selected, reliable, and accessible range of products.
Solution
The visual identity focused on creating a modern, appetizing, and social brand. The branding featured a clean, inviting design, highlighting the freshness and quality of the products. A system for selecting only the best local fruits and vegetables was emphasized, reinforcing One all of as a trusted provider of healthy food. The tagline “Choose with taste” was incorporated to enhance the brand’s message of convenience and quality. Additionally, the packaging design was created to appeal to the target audience by using vibrant, natural colors and emphasizing the product’s freshness and local origin.
Results
The branding successfully positioned One all of as a role model in the domestic market for vegetables and fruit, emphasizing authenticity, taste, and convenience. The clear and honest messaging resonated with both younger urban dwellers and families looking for trusted, high-quality produce. With a strong foundation built on trust and quality, One all of is well-positioned to become a leading player in the domestic market for fresh fruit and vegetables.
