Challenge

The goal was to create a packaging design for the Aloe Vera drink that not only attracts attention from a distance but also conveys a sense of premium quality. Positioned at a retail price 10% above competitors, the design needed to stand out on the shelf while showcasing the product's high standards and trustworthiness.

Strategy

The branding for Nilo was centered around the company’s mission to offer wholesome, premium-quality food and beverages at accessible prices. For the Aloe Vera drink, the design had to reflect purity, naturalness, and a sense of exclusivity. We focused on creating a clean, sophisticated look that would appeal to health-conscious consumers seeking both quality and elegance in their choices.

Solution

The packaging design features a crisp white background paired with vibrant green tones and a high-quality image of aloe vera, emphasizing the product’s freshness and premium ingredients. This combination helps the product stand out on the shelf and immediately draws attention. To further enhance the sense of luxury, a matte lamination was recommended, giving the packaging a soft-touch finish that reinforces the premium feel of the brand. The design creates a sense of trust and exclusivity, ensuring that consumers associate Aloe Vera with high quality.

Results

The final design successfully captured the essence of a premium, wholesome product, appealing to consumers looking for both quality and aesthetic appeal. The combination of a clean white backdrop with striking green accents and a soft-touch finish established Nilo Aloe Vera as a standout product in the market, effectively communicating its superior quality and competitive positioning.

Team

Dmytro Lynnyk

Creative Director

Pavel Gubin

3D Designer