Challenge

The task was to develop a packaging design for a skincare cream line that would embody a sense of lightness and premium quality, while maintaining a subtle and elegant appearance. The challenge was to create a design that would appeal to consumers looking for luxury skincare products without overwhelming them with complex visuals.

Strategy

The design concept for the Essentials skincare line was inspired by the idea of simplicity and elegance. To achieve this, we chose a light marble background that conveys a feeling of purity and sophistication. The goal was to create a look that is both modern and timeless, appealing to those who appreciate understated luxury and high-quality skincare.

Solution

The packaging features a soft, unobtrusive design with delicate marble textures that provide a sense of refinement. The minimalist approach ensures that the product feels premium without being overly ornate. The choice of a light color palette enhances the clean and luxurious aesthetic, while the marble background adds depth and texture. This subtle, yet effective design creates a calming and elegant presence on the shelf, perfectly aligned with the brand’s premium positioning.

Results

The final design achieved a perfect balance between elegance and simplicity, positioning Essentials as a luxury skincare brand. The light marble background and minimalist design language convey a premium feeling that resonates with consumers seeking high-end, refined skincare products. The packaging is not only visually appealing but also elevates the overall perception of the product’s quality.

Team

Dmytro Lynnyk

Creative Director

Pavel Gubin

3D Designer

Aleksandra Voronina

Project Manager

Awards

• ‘20

  
  Favourite Design

  Essentials

  Winner