Challenge
When the TeGusto brand approached us, it had been present in the Eastern European market for several years, offering high-quality, natural snacks. However, despite the product’s strengths, sales were not as high as expected. The team was ready for a packaging redesign, but we also suggested rebranding to align the brand with current market demands and trends.
Strategy
We began by conducting thorough research, studying the target audience, product specifics, market trends, and competitors. This foundational work allowed us to identify key areas where the brand could better connect with consumers. With these insights, we created several initial sketches, which were then digitized and refined. Our goal was to give the brand a fresh, modern look that would resonate with health-conscious consumers.
We had the task of redesigning the packaging for pastilles. After completing a comprehensive brief, the team approached the project with a holistic view. The result was radically different from our initial vision, but we are extremely satisfied. Highly recommend!
Solution
We developed multiple design concepts for the packaging and tested them to ensure they would stand out on the shelf. Every detail, from the shape of the packaging to the color palette, was carefully selected and tested through color proofs. Once finalized, we prepared the print-ready files and delivered them to the printing house. The result was a visually appealing, premium packaging design that conveyed the quality and natural origins of the product. The client was thrilled, and as a token of appreciation, we received plenty of delicious pastilles!
Results
After redesigning the packaging, retail sales for TeGusto pastilles increased by 44%, and the brand began expanding into other markets. The packaging now reflects the brand’s commitment to quality and natural ingredients, helping it connect with a broader audience.
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- Retail sales increased by 44%
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- New markets
