Iguana |

Challenge

The brand was facing stagnation, and the goal was to create a visually striking design that would stand out on the shelf among competitors. The task was not only to develop a unique style but also to incorporate a recognizable element that connects the brand to its name.

Strategy

We decided to use iguana scales as a background for the packaging to tie the brand to its name and catch the attention of shoppers. A key challenge was finding the right scale for the pattern to ensure it looked natural without overwhelming the design. Additionally, a logo redesign was implemented to align with the overall new style and become part of the cohesive brand identity.

We didn’t expect such a bold solution, but we instantly fell in love with it.

Maxim

The owner

Solution

The final design was vibrant and memorable, effectively standing out among competitors on the shelf. The client was very satisfied with the outcome, noting that the new style enhanced the brand’s visual appeal and drew attention from the target audience.

Results

The final design was vibrant and memorable, effectively standing out among competitors on the shelf. The client was very satisfied with the outcome, noting that the new style enhanced the brand’s visual appeal and drew attention from the target audience.