What will we be working with? Is this a first-time launch or a rebranding? What’s the name of the product or service? Do you already have a website? If so, please share the link with us.

What are you most proud of in your company?

What are you most proud of about your product?

What are the company's plans and objectives?

What is the nature and lifestyle of your product’s consumer?

What other audiences interact with your company and product, besides the end buyer?

Why do people buy products in your category?

What barriers keep people from consistently using products in your category?

What do you promise to people who use products from other categories?

What prevents people from purchasing your product?

How do you convince customers that your product is better?

What words or phrases do people use when recommending your product?

What is the one word people most often use to recommend your product?

Who are your competitors, and what do they promise?

What can you compare your product or company to?

If you were to compare your product or company to a person, what would its nature or character be?

Where do people typically learn about your product?

Are there any limitations that must be considered?

How do you envision your visual identity (logo, font, color, icons, patterns, photo style)? What character or personality should it reflect?