To develop a federal brand of vegetables and fruit in a limited range of products
The growth of vegetables and fruit consumption in relation to the medical standard
Potato -25%
Vegetables +10%
Fruit +50%
There is also a trend in healthy eating and orientation to the consumption of local vegetables and fruit. Our possibilities allow: to launch a wide range of products; to introduce a system for selecting, cleaning, and packing fruit and vegetables.
Local competitors offer a limited range. The imported product is much more expensive and no name. There is no branding and promotion
Selection system for fruit and vegetables
Expert company whom enthusiastic city dwellers trust with the choice of convenient, tasty, native vegetables and fruit
To make the consumption of delicious domestic fruit and vegetables affordable and convenient
The largest market player of quality fruit and vegetables in the domestic market
Все свои (No strangers here)
Choose with taste
The work is created within the framework of the training practice at the Higher School of Branding
It is an expert company. Enthusiastic city dwellers trust it with the choice of convenient, tasty, native vegetables and fruit
1
2
3
Art director
Work on the option.
Designer
Ок
Art director
The tag-line text should be simplified.
Art director
We choose the option 3. Now the packaging.
Art director
A little bit empty, you need to add the drawn items.
Art director
Tomato is good. On the basis of approved packaging, we adapt to the rest of the products.
Art director
The logo is too big, a lot of illustrations. We may add some color to the white background. It will differentiate the product range.
Art director
Option 2, but this packaging will suit the carrot. We use a net for the potato.
Art director
Potato is accepted, we adapt to the rest of the products.
Client
Great work, thank you! Approved!
The work is created within the framework of the training practice at the Higher School of Branding
request is being processed