Challenge

Project Goals:

The client wanted to create a new home fragrance brand from scratch in Eastern Europe, a market where home fragrances are just beginning to develop. The goal was to carve out a niche for spray fragrances, which did not yet have significant competition in the local market. The brand needed to stand out from competitors who focused on themes like ancient traditions and luxury, and offer a product that appealed to consumers' desires for comfort, self-care, and naturalness.

Strategy

The strategy focused on developing a clear brand identity and positioning, with a modern, high-quality fragrance line that would resonate with consumers seeking to transform their homes into places of comfort and well-being. Research was conducted on competitors and market trends, and the brand was positioned as a premium, boutique fragrance option. The messaging emphasized self-care, inner harmony, and creating personal spaces of comfort. A visual and verbal identity was crafted, alongside packaging that reflected these values.

An ideal scent should make it clear that I have come to a happy place, to my home. I come, breathe in, and I understand - I’m at home.

Maria, 33 years old

From an in-depth interview

Solution

The solution included:

Developing a limited range of boutique fragrances in spray form, allowing for adjustable intensity and ease of use.

Crafting a distinct visual identity with modern, elegant packaging that appeals to the premium market.

Focusing on key brand values such as natural ingredients, personalization, and well-being.

Positioning the product as a “magic helper” that transforms home spaces into places of cleanliness, comfort, and inspiration.

Results

The brand successfully entered a free niche in the Ukrainian market as the first spray fragrance brand.

The audience embraced the brand for its focus on self-care, natural ingredients, and the ability to create personal, comfortable spaces.

The positioning as a modern, premium fragrance brand helped it stand out against competitors like Rituals and Aroma Sisters, appealing particularly to women aged 30-40 who seek emotional balance and self-realization.

Team

Dmytro Lynnyk

Creative Director

Iryna Lynnyk

Brand Strategy Director

Anastasia Kalacheva

Brand Strategist

Katie Multan

Project Manager

Olena Harmash

Graphic Designer

Eugene Kukharskyi

Motion Designer

Eugene Berd

Illustrator

Eugene Larin

Motion Designer