Challenge

Idea Travel, a travel company based in Italy, approached us with the need to revamp their brand. While they had been organizing bus tours across Europe, their existing logo was outdated, and the brand lacked recognition in a crowded market of faceless travel companies. The goal was to create a fresh, recognizable brand identity that would differentiate them and resonate with travelers seeking both comfort and historical discovery.

Strategy

We conducted thorough market research and competitor analysis, identifying a common trend of uninspiring and generic travel brands. Our strategy was to create a strong visual identity that would stand out while emphasizing comfort and the richness of European history.

Logo Concept: We designed a logo using a combination of a location pin and the shape of a travel pillow, symbolizing reaching destinations with maximum comfort.

Brand Identity: The overall branding was built on the contrast between vibrant, modern gradients and carefully curated black-and-white, vintage-style photos. This juxtaposition represented the grandeur and depth of European history alongside the ease and comfort of modern travel.

Solution

Crafting a visually striking and memorable brand identity that mixed modern design with historical elements.

Developing a bright, dynamic logo that symbolized both comfort and destination, making the brand instantly recognizable.

Creating corporate identity assets, including merchandising designs, that aligned with the new visual style.

Ensuring the brand stood out in a competitive market, offering travelers a unique blend of style, comfort, and the rich historical experience of Europe.

Results

The new branding significantly improved Idea Travel’s recognition among tourists.

The vibrant, memorable identity helped the brand stand out in a saturated market.

The unique combination of modern gradients and vintage-style photography reinforced the brand’s image as stylish, professional, and rooted in the rich history of European travel.

Team

Dmytro Lynnyk

Creative Director

Iryna Lynnyk

Brand Strategist Director

Olena Garmash

Graphic Designer

Olena Suhinska

Project Manager

Dmytro Saveliev

3D Rendering

Anton Vekliuk

Motion Designer

Awards

• ‘20

  
  Indigo

  Branding Catecory

  Silver