To develop branding for the company which reveals skills and unlocks talents with the help of finger-print analysis, the Brazilian market
Strategy
Communication
Design
Core target audience
A 30-45-year-old mother
Caring and empathetic
She takes an active part in her children’s development
She tries to help her child to make a right choice of profession
She helps her child to study, morally and financially
Target audience
Young people of 16-25 age
They are looking for a place in life
They are choosing the profession
Curious and open to the new things
Still dependent on their parents
Brand essence
Revealing skills and unlocking talents with the help of finger-print analysis
Brand character
Progressive
Caring
Knowledgeable
Technological
Open
Modern
Brand values
Development of knowledge
New experience
Personal fulfillment
Impressions
Brand metaphor is a person’s potential
Brand positioning
Synergism of dermatoglyphics, mathematic simulation, and information technologies for unlocking the potential
Naming
Aptiteste
Tag-line
Pull out all the stops!
The logo shows the intellect, individuality, and unique character. The roundness represents the caring character of the brand. The line style renders the sense of technology.
Brazil is a hedonist country. Bright and contrastive colors are used. Yellow is a color of leadership. Blue is a color of technology. These colors are also in the national flag of Brazil.
Corporate identity elements
The report was also designed. It’s a document which the client receives when he/she has done the test
Synergism of dermatoglyphics, mathematic simulation, and information technologies for unlocking the potential
Logo options
1
2
3
4
Art director
We’ll take the colors of the option 4.
The idea will be from the option 3, but he design should be more soft, without sharp edges
Finishing the concept and showing it to the client.
Art director
All right, we’re showing it to the client.
Client
I like it!
Developing the visual communication
Art director
The style is great. I don’t like the logo, the number of lines. Let’s remove every second line.