Hipcup

Goal

To re-brand a coffee manufacturer, the US market

Market

Now, craft is in trend. The coffee market is growing and will continue to grow.

Design
Strategy

Target audience

A 25-35-year-old man
Bachelor, loner
Coffee lover
He welcomes the unusual and new
Hipster

Character

Colorful
Dynamic
Modern

Values

Quality
Freedom
Innovation

Positioning

Coffee as a way of self-expression

In the packaging production, we use
craft paper

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Hipcup

Goal

Market

Target audience

Character

Values

Positioning

In the packaging production, we use
craft paper

Current packaging

Idea search for the packaging

Packaging from the designer

Designer offered to create a new logo, more suitable within the style

Showing the client a new packaging option with a new logo and style adaptation

Share this project on social networks

Hipcup

Goal

Market

Target audience

Character

Values

Positioning

In the packaging production, we use craft paper

Current packaging

Idea search for the packaging

Packaging from the designer

Designer offered to create a new logo, more suitable within the style

Showing the client a new packaging option with a new logo and style adaptation

Share this project on social networks

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In the packaging production, we use
craft paper