Sleeper

Sketches and idea search

Digitalizing the ideas. The result of the designer’s work

1

2

3

4

5

6

Art director

1. Make the feather more neat and harmonious
2. No, it’s not readable
3. Too aggressive, try to use some other way to the best effect
4. Let’s show to the client
5. No, it’s not readable
6. We can mislead the audience about the mattress materials so it’s a no
Draw some other options

Designer

Оk

The designer has sent new options

1

2

3

4

Art director

You can prepare these options for presentation. We’re showing them to the client.

Showing the following options to the client

1

2

3

4

5

Client

Option 1 and 5 are a no, as they echo with competitors.
Option 4 is a no too as it may be misleading that we have a spring mattress, and we have spring-less ones.
Option 2 is interesting, only the image of the sleepy person is visualized. It should be with the capital S. Look for more solutions in this concept.
I don’t like the option 3.

New options

1

2

Designer

I’m sending the options.

Art director

2. Yes, prepare the presentation.

Showing the option to the client

Client

Yes, that’s the one!

Developing the style elements

We use the Helvetica font. It supports the modern and progressive nature of the brand

A B C D E F G H I J K L M N O P R Q S T U V W X Y Z a b c d e f g h i j k l m n o p r q s t u v w x y z

The colors represent relax, calm and comfort

The corporate pattern of the starry sky connects the brand metaphor and values

Designer

I’m preparing a corporate identity.

Client

Great! Option 1!

Implementing the developed style on all media