Logo
How to stand out from the competition?
It is important to us that your firm is easily recognizable by the target audience. When creating a logo, we want to convey your company’s soul. We look to create a corporate logo that will strengthen the brand strategy.
Either a product or a benefit from the product is reflected in the logo metaphor
What is
a logo?
A logo is a unique sign of the company. It is necessary for its identification and raising awareness about the brand in the modern world.
With help of this sign, the audience recognizes the company. If the brand is already popular, then you recall information about the company: what it does, what the service level is and who its customers are. A logo is a part of the brand visual identity.
Logos are similar to
people
It is one of the fundamental elements of the corporate style, but not the main. It sets the direction
We are not afraid
to experiment!
But before we start designing, we analyze the market, competitors and target audience. We delve into the life of target audience: what it loves, how it lives, and what it lives for. Graphics of the logo should remain in the niche and at the same time stand out among competitors. It is important to us that the logo of your brand is both clear to the target audience and special and easily recognizable by everybody else.
How do we create a logo?
The development process
includes the following steps:
01
Brief
The client fills in the brief which we study and learn about the company.
02
Meeting
We have a meeting with the client or a telephone call to discuss some possible issues.
03
Starting the work
We sign a contract, receive an advance payment and start our work.
04
Research
We carry out deep research.
05
Style
We put together the style mood boards, discuss our actions with the client.
06
Platform
We come to the brand essence, platform, and metaphor.
07
Concept
We create three concept designs of the logo to choose from.
08
Testing
Then we create a visualization and test it on your target audience focus-group.
The logo is not the most important part!
A brand is recognized not only by a logo. «How is it recognized?» — you may ask. It’s recognized with the visual identity elements
2000
The ratio of the visual identity elements in the brand awareness
20years ago
Font
Logo
Colour
2010
The ratio of the visual identity elements in the brand awareness
10years ago
Font
Colour
Logo
Style-forming
2018
The ratio of the visual identity elements in the brand awareness
Now
Font
Communication
design system
Logo
Photo-style
Colour
Our agency has developed logos for companies all around the world
The logo should always be a part of communication, but it doesn’t always serve as a distinguishing sign of the brand. Therefore, we recommend you the development of a turn-key brand
Do you want to stand out from the competition, take a firm position in the market, and boost sales, but your company does not have a «face»? You need to have a logo created. To start, please, fill in the briefFill in the brief
