Package
and label design
Proper package design will boost your sales
Attracting, holding on, inspiring to buy, and leaving the positive impression about the product – all these things can be done with a proper packaging. A package and label give the customer information about the product and its characteristics.
The process of creating a package
and label design:
01
Research
The research of the market, trends, competitor’s behavior, of what the consumer wants and what your company can give. Analyzing the name and tagline.
02
Points of influence
Defining possible points of psychological influence on the customer’s choice.
03
Ideas
Generating and testing creative ideas on focus groups. Choosing the most effective ones.
04
Package form
Defining the form and design of a soon-to-be product packaging. Mood board selection.
05
Concept
Creating a number of graphical concepts of the product.
06
Presentation
Presenting the concepts to our client and discussing the best concept choice.
07
Assortment
Introducing the best concept to the range line. Sometimes the product is differentiated with product stickers.
08
Prepress
Creating ready-to-print files for any printing house.
We make the product
eye-catching
We treat the design of the product in an integrated fashion, as the design should be distinctive and creative, and evoke an emotion.
We create the package design of food and drink products, for example, chocolate, candies, cookies, coffee, tea, milk, juice, wine etc.
We can also create a gift package. You can see the examples of gift packaging in our portfolio.
You can look at the examples of package designs created by our agency
The price of packaging depends on many factors. In order to evaluate how much the package and label design costs, please, fill in the brief.
Do you want your packaging to stand out on the shelf, arouse confidence and response in the heart of the consumer?Fill in the brief
